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Featured Work

Marketing Research 2025
🏆 Best Project Award

Impossible Foods: Normalization

Consumer Behavior & Market Research

A comprehensive consumer research study exploring how plant-based meat alternatives become "normalized" in everyday consumption. Conducted in-depth 1-on-1 video interviews, analyzed key consumer insights, and developed strategic recommendations for Impossible Foods to broaden their consumer base through workplace cafeterias and college dining halls.

My Role
  • Conducted consumer video interviews
  • Analyzed key phrases & insights
  • Designed presentation in Canva
  • Presented findings (15-min presentation)
Consumer Research Market Analysis Canva Presentation Design
Oakland Native Giveback Research Poster
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Data Science Research 2024

Oakland Native Giveback

Student Absenteeism Analysis

Using machine learning to uncover the root causes of chronic student absenteeism in Oakland Unified School District. Leveraged Random Forest and XGBoost models to achieve ~80% prediction accuracy and identify key intervention opportunities.

My Role
  • Authored the project abstract
  • Collaborated on ML model development
  • Contributed to data visualizations
  • Designed the research poster
Python Machine Learning Data Visualization Research
Book of the Dead 3D Coffin Model
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Digital Humanities UC Berkeley

Book of the Dead in 3D

Digital Preservation of Ancient Egyptian Artifacts

A UC Berkeley research initiative combining Egyptology with advanced 3D scanning and photogrammetry to digitally preserve ancient Egyptian coffins. The project provides expert translations of hieroglyphic texts and makes priceless artifacts accessible worldwide.

My Role
  • Head of Social Media
  • Website development & maintenance
  • Content strategy & creation
  • Community outreach
WordPress Social Media Digital Humanities Content Strategy
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Skills Developed

Technical

  • Google Analytics 5
  • Machine Learning
  • Data Visualization
  • Excel/Google Sheets
  • Web Development

Research & Analysis

  • CRM
  • Data Preprocessing
  • Academic/Grant Writing
  • Digital Preservation
  • Research Collaboration

Communication & Design

  • Social Media Strategy- A&R
  • Content Creation
  • Poster Design
  • Community Outreach
  • Technical Communication

Impossible Foods: Normalization Study