Impossible Foods: Normalization
Consumer Behavior & Market Research
A comprehensive consumer research study exploring how plant-based meat alternatives become "normalized" in everyday consumption. Conducted in-depth 1-on-1 video interviews, analyzed key consumer insights, and developed strategic recommendations for Impossible Foods to broaden their consumer base through workplace cafeterias and college dining halls.
- Conducted consumer video interviews
- Analyzed key phrases & insights
- Designed presentation in Canva
- Presented findings (15-min presentation)